Iota Designs thinks its new product, the Automatic Dog Walker, will have a short product life cycle; therefore, its marketing department sets its primary pricing objective as
A)market share.
B)cash flow.
C)profit.
D)product quality.
E)status quo.

Question

Quizplus · Accepted Answer

When a company anticipively a short product life cycle, focusing on cash flow as a primary pricing objective is strategic to quickly recover investment and operational costs.

Iota Designs Thinks Its New Product, the Automatic Dog Walker