Cranson Paint Manufacturing Company buys the chemicals it needs for producing its products from a chemical producer, Roth Chemicals. In this instance, the chemicals are being distributed to Cranson through which of the following types of channels?

Question

Quizplus · Accepted Answer

Since Cranson Paint Manufacturing Company buys its chemicals directly from Roth Chemicals, the producer, this is an example of direct distribution. There is no intermediary involved in the transaction between the manufacturer and the buyer.

Cranson Paint Manufacturing Company Buys the Chemicals It Needs for Producing