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Foundations of Marketing Study Set 1
Quiz 13: Marketing Channels and Supply-Chain Management
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Question 201
Multiple Choice
Temp-Tech management learns that last month's production run of heaters at its Newark plant is defective and announces a recall of the specific models produced. To handle the large number of products it expects to receive for replacement of the defective thermostats, Temp-Tech will probably need to add a ____ to its distribution network.
Question 202
Multiple Choice
Which of the following physical distribution functions involves design and operation of facilities for storing goods?
Question 203
Multiple Choice
AWT is a manufacturer of very large blades used in energy-producing wind turbines. What is most likely the most expensive physical distribution function associated with the AWT product?
Question 204
Multiple Choice
Magnetic Springs wants to ship its bottled water with the most flexible schedules and routes of all transportation modes. Magnetic Springs should use ____ as its transportation mode.
Question 205
Multiple Choice
ClearChem is a producer of chemicals used in car detailing and painting. Because of the volatility of their chemical products when exposed to dirt and heat, ClearChem operates its own facilities for storing and shipping its products. ClearChem's facilities are most likely known as
Question 206
Multiple Choice
Fernandez Wholesale Plumbing has seen its sales in the Southeast triple in the past two years. Materials handling director Barb Peterson announces plans to the board for an Atlanta facility that will combine shipments received from Fernandez's 25 suppliers for nearly immediate shipment to plumbing stores and contractors in the region. This new facility would be best classified as which of the following?
Question 207
Multiple Choice
____ adds time and place utility to a product by moving it from where it is made to where it is purchased and used.
Question 208
Multiple Choice
Assuming everything else is equal, the most cost-efficient way for ExxonMobil to transport crude oil from remote oil drilling sites in central Alaska to shipping terminals on the Alaskan coast would be
Question 209
Multiple Choice
Managers and consultants at Colgate-Palmolive are meeting to discuss better ways to package its products to reduce damage and make loading more efficient. The primary function they are trying to improve is
Question 210
Multiple Choice
What function of physical distribution enables companies to compensate for dissimilar production and consumption rates and stabilize prices and availability of seasonal items?
Question 211
Multiple Choice
A public warehouse is a
Question 212
Multiple Choice
Brit is responsible for the freight transportation of products sold by Richland Tech, a producer of cooking oils sold to large institutions. Since Brit needs to schedule freight transportation with the mode that provides the most flexible schedules and routes, which of the following should she use?
Question 213
Multiple Choice
The Diamond Salt Company needs to transport 20 tons of salt from Baton Rouge, Louisiana, to Cincinnati, Ohio. Which of the following methods would be the cheapest for transporting this cargo?
Question 214
Multiple Choice
If a microchip in a computer at the Pentagon failed, which method of transportation would be most appropriate to use to replace the chip immediately if one could get the new chip only from New York City?
Question 215
Multiple Choice
Which mode of transportation hauls more freight than any other?
Question 216
Multiple Choice
Piggyback, fishyback, and birdyback are terms usually associated with gaining efficiency in shipping through
Question 217
Multiple Choice
What two modes of transportation are used when containers are shipped by piggyback?
Question 218
Multiple Choice
Kalder Inc. is using a new just-in-time inventory management system that requires ordering smaller quantities of parts more frequently. The success of its business depends significantly on receiving these parts very quickly, so like many other companies using just-in-time, Kalder Inc. is relying more on the ____ mode of transportation despite its expense.
Question 219
Multiple Choice
Morgan Steel Company leases a warehouse in Jacksonville, Alabama, to serve Deep South markets that are large enough and stable enough to make a long-term commitment to fixed facilities. This is a