Question 1

Starbucks has an agreement with PepsiCo through which Pepsi distributes Starbucks' coffee drink, Frappuccino, to grocery stores and other retail outlets. This is an example of

Accepted Answer

This is an example of a strategic channel alliance, as Starbucks has partnered with PepsiCo to distribute their product through Pepsi's existing retail channels.

Question 2

When Amazon.com introduced its Kindle Fire HD, it was available through Amazon.com, Staples office supplies stores, and a few other retailers. The Kindle Fire HD was most likely distributed through the _____ of distribution.

Accepted Answer

Selective level distribution involves a limited number of retailers that are carefully chosen to distribute a product. In this case, Amazon.com and a few other retailers were chosen to distribute the Kindle Fire HD, which fits the definition of selective level distribution.

Question 3

Companies are increasingly using _______ to respond to changing consumer preferences to be able to buy a product wherever and whenever they desire.

Accepted Answer

Multichannel distribution allows companies to offer products through various channels, such as online, brick-and-mortar stores, and mobile apps, giving consumers the flexibility to buy products whenever and wherever they want. This strategy helps companies respond to changing consumer preferences and stay competitive in the market.

Question 4

Fragile products that require special handling are more likely to be distributed through

Accepted Answer

Shorter channels usually involve fewer intermediaries and less handling, which reduces the risk of damage to fragile products. Direct channels and strategic alliances may also work, but they may not have the same level of expertise in handling and transporting such products. Exclusive outlets would limit the distribution and may not have the necessary infrastructure to handle the products appropriately. Longer channels would increase the risk of damage due to more handling and transportation.

Question 5

Arby's sells its food items through company-owned stores and through franchises. Arby's uses ____ as a channel strategy.

Accepted Answer

Arby's sells its food items through both company-owned stores and franchises, which means they are using multichannel distribution as their channel strategy.

Question 6

Apple makes its computers available through its own stores, its website, and some major retailers. This is an example

Accepted Answer

Apple is using a multichannel distribution strategy by making its products available through its own brick and mortar stores, online store, and other major retailers.

Question 7

Which of the following types of distribution allow distribution and consumption to occur at the same time?

Accepted Answer

Digital distribution allows for distribution and consumption to occur simultaneously as the product is delivered digitally and can be consumed immediately upon download or streaming.

Question 8

Which of the following is least likely to be a factor affecting the selection of marketing channels?

Accepted Answer

While product packaging can have some impact on the selection of marketing channels (e.g. certain packaging may require specific transportation or storage methods), it is overall less likely to be a significant factor compared to customer characteristics, product attributes, competition, and environmental forces.

Question 9

When Busch Light Beer was introduced as part of the Anheuser-Busch product line, the company most likely used ____ distribution.

Accepted Answer

Intensive distribution involves making the product widely available in as many outlets as possible. Given that Busch Light Beer is part of the Anheuser-Busch product line, it is likely that the company used intensive distribution to make the product available in as many retail locations as possible.

Question 10

Which of the following is likely to employ a longer marketing channel with more intermediaries?

Accepted Answer

Canned peas are more likely to employ a longer marketing channel with more intermediaries due to their mass-market appeal, non-perishability, and need for distribution across a wide range of retail outlets. Products like jet airplanes, business computer systems, and automobiles typically involve shorter channels with fewer intermediaries due to their complexity, higher value, and the need for specialized knowledge in selling. Watermelons, being perishable goods, also tend to have a shorter and more direct marketing channel to ensure freshness.

Question 11

Using only some of the available outlets to distribute a product is called

Accepted Answer

Selective distribution involves using a limited number of outlets to distribute a product. This strategy is often used for products that are higher-end or require a specialized selling approach. This allows for greater control over the distribution and can help maintain brand image and pricing. It also avoids channel conflict that can arise from intensive distribution, where a product is sold at many outlets. Vertical channel integration refers to the ownership or control of different parts of the distribution channel, and exclusive distribution involves selling a product through only one outlet.

Question 12

The major levels of intensity at which a company can choose to distribute its products are ____ distribution.

Accepted Answer

The major levels of intensity at which a company can choose to distribute its products are intensive, selective, and exclusive distribution. These options refer to the number of outlets through which the product is available for sale. Intensive distribution involves placing the product in as many outlets as possible, while exclusive distribution involves limited distribution to a select few outlets. Selective distribution falls between these two extremes, and involves choosing a limited number of outlets to distribute the product. Therefore, option E - exclusive, selective, and intensive - is the correct answer.

Question 13

Multichannel distribution is characterized as

Accepted Answer

Multichannel distribution refers to the use of multiple marketing channels to reach a wider audience and ensure maximum distribution. This includes traditional channels such as retail stores and wholesalers, as well as newer channels such as e-commerce websites and social media platforms. This approach allows companies to tap into different customer preferences and reach them through various touchpoints, ultimately increasing their chances of making a sale.

Question 14

Many companies use more than one marketing channel to distribute their products to the same target market, a tactic called

Accepted Answer

Multichannel distribution refers to the use of more than one marketing channel to reach a target market. This strategy allows companies to reach their customers through different channels, such as online, brick-and-mortar stores, and third-party retailers, increasing their exposure and potentially reaching more customers.

Question 15

When considering the best channel to use, all of the following are true with regard to larger firms except they

Accepted Answer

The statement "may be better suited to serve customers in a particular region" suggests that larger firms may not have an advantage in serving customers in all regions. Therefore, all of the other options are true advantages that larger firms possess when considering the best channel to use.

Question 16

Convenience products typically use

Accepted Answer

Convenience products are those products that are easily available to consumers in multiple locations and require little effort to purchase. To ensure this, they are often distributed through intensive distribution channels, which attempt to get the products in as many retail locations as possible to make them as accessible as possible to consumers. This differs from exclusive or selective distribution, which are used for more specialized or niche products. The use of short marketing channels or digital distribution may also be used to increase convenience for consumers, but these strategies are not unique to convenience products.

Question 17

Cucina Antica Foods markets ketchup for household use to supermarkets through grocery wholesalers. It markets ketchup for institutional use through industrial distributors and food brokers. Cucina Antica is using

Accepted Answer

Cucina Antica Foods is utilizing multichannel distribution by marketing their ketchup products for household use through supermarkets via grocery wholesalers and for institutional use through industrial distributors and food brokers.

Question 18

Paper towels and trash-can bags are most likely distributed through ____ and ____.

Accepted Answer

Paper towels and trash-can bags are frequently purchased items that are widely available at various retail outlets, hence intensive distribution would be the best-fit strategy to make them easily accessible to the customers. Moreover, since they are not specialty products and do not require any specialized knowledge to distribute, multichannel distribution would be the most effective way to reach maximum customers. Therefore, option B, intensive distribution; multichannel distribution is the most suitable answer.

Question 19

Durable goods such as television sets and appliances generally reach their target markets through ____; goods such as car batteries and tires generally reach their target markets through _____.

Accepted Answer

The answer of Durable goods such as television sets and...

Question 20

Product and target market characteristics usually determine the type of coverage a product receives. For which of the following products is selective distribution most appropriate?

Accepted Answer

The answer of Product and target market characteristics usually determine...

Quiz 13: Marketing Channels and Supply-Chain Management