When consumers research products online and then go to an actual store to make their purchase, the practice is known as

Question

Quizplus · Accepted Answer

The practice described in the question is known as webrooming. This refers to the behavior of researching products online before making a purchase in a physical store. This differs from showrooming (choice B), which is when a consumer goes to a physical store to see a product in person before buying it online. Digital retailing (choice A) and digital merchandising (choice E) may refer to the online selling and marketing of products, but do not specifically relate to the behavior of researching online and buying in-store. Dual-line retailing (choice D) is not a commonly used term in retailing.

When Consumers Research Products Online and Then Go to an Actual