If used on an ongoing basis, _____________ can reduce the price for customers who would buy at the regular price and may also cheapen a product's image.

Question

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Cents-off offers can incentivize customers who were already planning on purchasing a product to buy it at a lower price. However, if these offers are used too frequently or heavily, they may reduce the perceived value of the product and make it seem like it is low-quality or not worth buying at full price. Rebates and money refunds may also reduce the overall cost for customers, but they are not ongoing promotions and do not necessarily contribute to a product's image. Premiums and consumer sweepstakes are not designed to reduce prices for customers.

If Used on an Ongoing Basis, _____________ Can Reduce the Price