Clubhouse Gourmet -A- (Scenario)
Imagine that you are the president of Clubhouse Gourmet, a successful chain of fast-food restaurants with 60 locations across Canada. The success you have experienced in the last five years has you considering various options about what to do next with the business. Should you continue to expand the business at the current rate? Or perhaps open new and different restaurants? What should you do?
-Perhaps the most successful business in your portfolio is a company called Home Alone that produces a line of wireless security products for do-it-yourself homeowners.The anticipated growth rate is spectacular,and the product line is so popular that it dominates the market in Canada.According to the BCG matrix,Home Alone would probably be a ________.

Question

Quizplus · Accepted Answer

The BCG matrix classifies businesses or products based on their market growth rate and market share. Home Alone, with its spectacular anticipated growth rate and dominant market position in Canada, fits the description of a "Star," which is characterized by high market growth and high market share.