In Michael Porter's five forces model of industry attractiveness,________ is determined by barriers to entry such as economies of scale and brand loyalty.
A)threat of substitutes
B)threat of new entrants
C)bargaining power of suppliers
D)intensity of current competitive rivalry

Question

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The threat of new entrants is determined by barriers to entry such as economies of scale and brand loyalty. This force considers the likelihood of new competitors entering the market and how difficult it would be for them to succeed.

In Michael Porter's Five Forces Model of Industry Attractiveness,________ Is