With the christmas season around the corner, Yoko, a brand of watches, wants to generate more traffic to its stores. To do this, the company decides to use P-O-P materials. Which of the following should Yoko use to implement this?

Question

Quizplus · Accepted Answer

P-O-P or point-of-purchase materials are designed to build traffic, exhibit and advertise the product, and promote impulse buying. They include window displays, counter displays, floor and wall racks to hold the merchandise, streamers, and so forth.

With the Christmas Season Around the Corner, Yoko, a Brand