Which of the Following Dictates the Role of Promotional Messages

Which of the following dictates the role of promotional messages in the marketing mix?

A) Creative mix
B) Marketing plan
C) Mission statement
D) Test marketing
E) Marketing tactics The marketing plan has a profound effect on an organization's IMC.It dictates the role of promotional messages in the marketing mix.It enables better implementation, control, and continuity of campaigns, and it guides the allocation of promotional dollars.