Candace Apparel, a women's clothing manufacturer, assumes that people all over the world will view and use its products in the same way. Therefore it produces standardized versions of its apparel in several countries with attractive labor rates, and offers them to all of its international markets. Candace Apparel uses the __________ model of global strategy.

Question

Quizplus · Accepted Answer

The global model is designed to enable a company to market a standardized product in the global marketplace and to manufacture that product in a limited number of locations where the mix of costs and skills is most favorable.

Candace Apparel, a Women's Clothing Manufacturer, Assumes That People All