Ideally, strategic management should be an ongoing activity in which all managers are encouraged to focus on long-term, externally oriented issues as well as tactical and operational issues.

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Strategic management involves managers from all parts of the organization in the formulation and implementation of strategic goals and strategies. Strategic planning becomes an ongoing activity in which all managers are encouraged to think strategically and focus on long-term, externally oriented issues as well as short-term tactical and operational issues.

Ideally, Strategic Management Should Be an Ongoing Activity in Which