A _____ is designed to focus managers on the core cost/benefit trade-offs which need to be considered given the relationship between market potential and the current market position.
A) growth-share matrix
B) payoff table
C) market-product grid
D) product differentiation table
E) cross tabulation

Question

Quizplus · Accepted Answer

The growth-share matrix, also known as the BCG matrix, is a tool used to evaluate a company's product portfolio and make strategic decisions. It helps managers focus on the trade-offs between market growth potential and the company's current market position.

A _____ Is Designed to Focus Managers on the Core