Which of the following represents a pricing strategy that establishes a low price in hopes of attracting a great number of customers and attempts to discourage competitors?
A) discounting strategy.
B) Odd pricing strategy.
C) Skimming strategy.
D) Price lining strategy.
E) Psychological pricing strategy.

Question

Quizplus · Accepted Answer

A discounting strategy involves setting a low price to attract a large number of customers and deter competitors, often used to gain market share quickly.

Which of the Following Represents a Pricing Strategy That Establishes