Grace, an ethnographer, observes the traditional way of serving dinner in a Chinese household and makes a note of it in her journal. She then asks the head of the family to read her description to verify that it is accurate. In doing this, Grace is involved in:
A) member checking.
B) test marketing.
C) data categorization.
D) memo check back.
E) integration.

Question

Quizplus · Accepted Answer

Grace is involved in member checking, which is a process of verifying the accuracy of data with the people who provided it. She is seeking validation from the head of the family to ensure that her description is accurate.

Grace, an Ethnographer, Observes the Traditional Way of Serving Dinner