The ultimate purpose of the balanced scorecard is to give management a balanced view of the company's performance.

Question

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The balanced scorecard is designed to provide a comprehensive and balanced view of a company's performance by incorporating financial and non-financial measures, such as customer satisfaction, process efficiency, employee engagement, and innovation. This holistic approach enables management to make informed decisions and monitor progress towards achieving the organization's goals and objectives.

The Ultimate Purpose of the Balanced Scorecard Is to Give