Lucy receives a call from a cell phone marketer.The marketer starts with,"Don't you want to switch to Smart Networks? Your friends Tracy and Cindy did.They both said you would be interested in our options." Which social influence weapon was the marketer attempting to use on Lucy?
A)Pressure
B)Reciprocity
C)Appeal to authority
D)Social proof
E)Scarcity

Question

Quizplus · Accepted Answer

The marketer is attempting to use social proof by referencing Lucy's friends who have already switched to the Smart Networks. This technique leverages the power of social influence to persuade Lucy to also make the switch.

Lucy Receives a Call from a Cell Phone Marketer