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Ana Wants to Gather Information on the Sales Potential for a New

Question 60

Multiple Choice

Ana wants to gather information on the sales potential for a new women's dietary supplement,and decides to purchase a report compiled by a research firm that is highly respected for its understanding of women's health issues.In this case,she is evaluating data quality in terms of its


A) reliability
B) relevance
C) adaptability
D) expertise
E) biases

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