When business professionals enter into primary research with preexisting assumptions or conclusions,they are likely to
A) avoid information that duplicates their conclusions.
B) interpret the data incorrectly.
C) increase the adaptability of the research.
D) look for information that contradicts their positions.
E) reduce the errors made in analyzing data relationships.

Question

Quizplus · Accepted Answer

A common problem is that business professionals may enter into research with preexisting assumptions or even conclusions.In primary research,such assumptions may lead you to ask the wrong questions or interpret the data incorrectly.In secondary research,they may lead you to gather only information that matches your assumptions and conclusions.

When Business Professionals Enter into Primary Research with Preexisting Assumptions