Which statement about persuasive messages is accurate?
A) The vast majority of business messages are persuasive messages.
B) Persuasive messages require a message structure that helps reduce resistance.
C) Persuasive messages do not need as much planning as other business messages.
D) Persuasive messages are very similar to messages that express appreciation.
E) The success of persuasive messages seldom depends on the author's credibility.

Question

Quizplus · Accepted Answer

Persuasion involves extensive planning: analyzing your audience to understand their needs,values,and how they are influenced;developing your ideas as you wrestle with the complicated business issues at hand;and creating a message structure that most effectively reduces resistance and gains buy-in.

Which Statement About Persuasive Messages Is Accurate