Omar is the marketing manager at PLM.In his market survey,he finds that customers are not happy with PLM's inefficient customer service.How will Omar structure his message if he wants to use the inductive,or indirect,approach?
A) start with a call to action;lay out the supporting reasons;conclude with the primary message
B) state the primary message;lay out supporting reasons;conclude with a call to action
C) lay out the supporting reasons in careful order;state the primary message
D) state the primary message;give the call to action;lay out the supporting reasons
E) start with a call to action;state the primary message;lay out the supporting reasons

Question

Quizplus · Accepted Answer

When using the indirect,or inductive,approach the supporting reasons are provided first,followed by the primary message.This is a common method for delivering bad news.

Omar Is the Marketing Manager at PLM