Under the Transaction Cost Economics framework,when it would cost the firm more to pursue an activity in-house than obtaining that activity in the external market,the firm should:
A) Consider horizontally integrating instead.
B) Perform the activity in-house anyway in order to gain core competencies.
C) Consider options such as short-term contracts or strategic alliances.
D) Divest that particular business.
Correct Answer:
Verified
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