As noted in Strategy Highlight 8.1,when Toyota wanted to secure a long-term supply of lithium,it had to create a bond of trust with the Argentinean firm Orocobre before the company would invest several hundred million dollars in specialized equipment to supply the lithium to Toyota.What did Toyota do to instill this trust?
A) It offered Orocobre exposure to Toyota's proprietary information.
B) It made a credible commitment by taking an equity stake in Orocobre.
C) It promised to help Orocobre expand its market presence globally.
D) It offered Orocobre franchising opportunities to sell hybrid vehicles.
Correct Answer:
Verified
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