If a firm wishes to bridge the gap between being fully integrated ("make")and transacting in the marketplace ("buy"),it can enter into a(n)_________ agreement which grants the right to an individual or group to use the firm's trademark and business processes to sell goods and services that carry the firm's brand name.
A) Licensing
B) Franchising
C) Contracting
D) Equity partnership

Question

Quizplus · Accepted Answer

Franchising grants the right to an individual or group to use the firm's trademark and business processes to sell goods and services that carry the firm's brand name.

If a Firm Wishes to Bridge the Gap Between Being