Both Apple and Nike produce their products and own retail outlets.They also rely on independent distributors to sell their offerings.Apple and Nike are utilizing _________ to partially rely on outside-market firms while supporting their forward vertical integration strategy.
A) Strategic alliances
B) Strategic outsourcing
C) Horizontal integration
D) Taper integration

Question

Quizplus · Accepted Answer

Nike and Apple are using taper integration to partially rely on outside-market firms while supporting their forward vertical integration strategy.

Both Apple and Nike Produce Their Products and Own Retail