In 2009,Oracle,a software company,acquired Sun Microsystems,a hardware company.Around the same time,Dell purchased Perot Systems,and Xerox bought the IT services company ACS.These diversification events could be based on the _____________,which occurs when firms copy the moves of their industry rivals.
A) Imitator effect
B) Bandwagon effect
C) Diversification effect
D) Groupthink effect

Question

Quizplus · Accepted Answer

Bandwagon effects occur when firms copy the moves of industry rivals.

In 2009,Oracle,a Software Company,acquired Sun Microsystems,a Hardware Company