Hyundai's reputation for quality is an asset that:
A) Will not be reflected in Hyundai's accounting information.
B) Will be reflected in Hyundai's market valuation.
C) Will be important to Hyundai's competitive advantage.
D) All of these.

Question

Quizplus · Accepted Answer

Hyundai's reputation for quality is an intangible asset that will not be reflected in accounting data, but will be reflected in its market valuation and will contribute to competitive advantage.

Hyundai's Reputation for Quality Is an Asset That