Under the VRIO framework,direct imitation is a bigger threat to a firm's competitive advantage than is the threat of substitution.

Name: Under the VRIO framework,direct imitation is a bigger threat to a firm's competitive advantage than is the threat of substitution.
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Under the VRIO framework both direct imitation and the threat of substitution are equally threatening to a firms competitive advantage; thus a firm should attempt to have resources that are costly to imitate.

Under the VRIO Framework,direct Imitation Is a Bigger Threat to a Firm's