A firm's superior performance in the marketplace affords it the luxury of
A) a majority of market share
B) a higher value on the PESTEL scale
C) reinvesting retained earnings back into the firm's capabilities and resources
D) consolidation of core competencies

Question

Quizplus · Accepted Answer

Superior performance in the marketplace generates profits that can be reinvested into the firm (retained earnings) to further hone and upgrade a firm's resources and capabilities in its pursuit of competitive advantage and improved profitability.

A Firm's Superior Performance in the Marketplace Affords It the Luxury