The term "strategy" has grown in usage in a variety of fields today.Which of the following is the best use of the term for this course?
A) Competitive benchmarking to improve the firm's position
B) The firm's efforts to gain and sustain competitive advantage
C) Implementing a company-wide Six Sigma program to strategically lower costs
D) Aligning with key corporations to form a competitive landscape of co-opetition

Question

Quizplus · Accepted Answer

Strategy is the firm's efforts to gain and sustain competitive advantage. Competitive benchmarking and Six Sigma can be effective tools to use but are not in themselves part of the strategy of the firm.

The Term "Strategy" Has Grown in Usage in a Variety