Explain and give an example of how firms will use the theory of bottom of the pyramid in the global economy.
Firms can find significant business opportunities serving the 4 billion people at the bottom of the pyramid.In the process,they can improve the living standard of the world's poorest.How can they do this? One example is Muhammad Yunus,who discovered a way to provide small loans (microcredit)to impoverished villagers in Bangladesh.These loans have allowed villagers to overcome their poverty.
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