If a term is arbitrary or suggestive, courts treat it as distinctive and automatically disqualify it for trademark protection.

Name: If a term is arbitrary or suggestive, courts treat it as distinctive and automatically disqualify it for trademark protection.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

If a term is arbitrary or suggestive, it may still be eligible for trademark protection if it can be shown to have acquired secondary meaning through use in commerce.

If a Term Is Arbitrary or Suggestive, Courts Treat It