When the trademark is a descriptive term, _____.
A) courts routinely treat the term as distinctive to legal merit
B) protection exists only if a claimant proves that the term conveys to consumers a secondary meaning of association with the claimant
C) courts are unwilling to allow the term for trademark protection
D) it qualifies for trademark protection automatically and functions as the common descriptive name of a product class

Question

Quizplus · Accepted Answer

Trademarks must be distinctive to merit legal protection. There are four basic categories of distinctiveness. If a term is descriptive, trademark protection exists only if a claimant proves that the term conveys to consumers a secondary meaning of association with the claimant.

When the Trademark Is a Descriptive Term, _____