Saucony Canada held a contest asking consumers to send in their own photos, which will be utilized in a future advertising campaign for the company. This is an example of:
A) anticonsumption.
B) consumer-generated content.
C) social marketing.
D) green marketing.

Question

Quizplus · Accepted Answer

This is an example of consumer-generated content, where consumers create material (in this case, photos) that a company uses for its advertising or marketing efforts.

Saucony Canada Held a Contest Asking Consumers to Send in Their