Billy is an avid collector of shoes. He constantly voices his opinion on blogs and product review websites of what features new shoes should have. His behaviour is consistent with the concept of:
A) file sharing.
B) database marketing.
C) interpretivism.
D) consumer-generated content.

Question

Quizplus · Accepted Answer

Billy's behavior of voicing his opinions on blogs and product review websites about what features new shoes should have is an example of consumer-generated content. This term refers to any form of content such as blogs, wikis, discussion forums, posts, chats, tweets, podcasting, pins, photos, videos, and so on, that is created by consumers or end-users of an online system or service and is publicly available to others consumers and end-users.

Billy Is an Avid Collector of Shoes