One of the fundamental premises of the modern field of consumer behaviour is that people often buy products not for what they do, but for what they:
A) cost.
B) mean.
C) look like.
D) promise.

Question

Quizplus · Accepted Answer

Consumer behavior studies often emphasize that people purchase products for their symbolic meanings and the identities they represent, rather than just their functional utility.

One of the Fundamental Premises of the Modern Field of Consumer