To reduce waste associated with their Downey Fabric Softener,Proctor & Gamble introduced refillable containers.This is an example of:
A) green marketing.
B) ethical marketing.
C) culture jamming.
D) anticonsumption.

Question

Quizplus · Accepted Answer

Proctor & Gamble's initiative to introduce refillable containers for their Downey Fabric Softener is an example of green marketing, which focuses on promoting environmentally-friendly products or processes to appeal to consumers who place a high value on sustainability.

To Reduce Waste Associated with Their Downey Fabric Softener,Proctor