Why do companies use the masked branding strategy?
A) to create discernible brand extensions
B) to confuse customers into buying their product instead of buying their competitor's product
C) yo deliberately hide a product's true origin
D) yo facilitate a penetration pricing strategy

Question

Quizplus · Accepted Answer

Companies use the masked branding strategy to deliberately hide a product's true origin. This can be done for a variety of reasons, such as to avoid negative associations with the original brand or to target specific consumer segments with a new brand identity. However, it can also be seen as deceptive if customers are not made aware of the true origin of the product.

Why Do Companies Use the Masked Branding Strategy