When Coach became worried about negative associations of Nicole "Snookie" Polizzi using their products, they sent her their competition's products to use instead. Coach was trying to:
A) promote a brand extension.
B) encourage observational learning.
C) weaken the associative learning that may have occurred.
D) encourage cognitive transfer between the two brands.

Question

Quizplus · Accepted Answer

Coach aimed to weaken the associative learning that may have occurred between their brand and Nicole "Snookie" Polizzi by having her use their competition's products instead, thereby distancing their brand from any negative associations.

When Coach Became Worried About Negative Associations of Nicole "Snookie