The uses and gratifications approach to communications recognizes that:
A) most people are passive participants in regards to media usage.
B) all activities in the end have positive value.
C) distinction between marketing information and entertainment is blurring.
D) people would rather give time and money than receive them.

Question

Quizplus · Accepted Answer

The uses and gratifications approach recognizes that the distinction between marketing information and entertainment is blurring. It also suggests that individuals play an active role in selecting and using media to satisfy their needs and desires, which may include entertainment, information, social interaction, or personal identity. The approach does not suggest that all activities have positive value or that people would rather give time and money than receive them.

The Uses and Gratifications Approach to Communications Recognizes That