A charity group wants to raise money for famine relief for children.They know that people have little interest in the faraway country where the famine is raging,or in the complicated causes of the famine,but they love children.What type of ad should the charity run to increase contributions?
A) They should sponsor vivid ads with little abstract material.
B) They should sponsor highly verbal ads with little visual material.
C) They should sponsor one-sided ads with logical verbal material.
D) They should sponsor ads that raise the fear level of viewers.

Question

Quizplus · Accepted Answer

Since the charity group knows that people are more emotionally moved by children than by abstract causes, they should sponsor vivid ads that feature the children affected by the famine. They should ensure that the ads contain little abstract material so that the viewers can better empathize with the children and see the immediate need for their help. Visuals can also leave a lasting impression and encourage people to donate.

A Charity Group Wants to Raise Money for Famine Relief