Scott found that the use of a sexually provocative picture in his magazine promotion got lots of attention,but sales of his product seemed unaffected.What was the most probable reason for Scott's problem?
A) Readers liked the ad, but it attracted the wrong segment of shoppers.
B) Readers were highly offended by the ad.
C) The ad was noticed, but recall for the product was hindered.
D) Scott was using sex to sell a product related to sex.

Question

Quizplus · Accepted Answer

While the ad got attention, it failed to promote the product effectively. The sexually provocative picture may have hindered the reader's recall for the actual product being advertised, resulting in minimal impact on sales.

Scott Found That the Use of a Sexually Provocative Picture