Once a marketing message is received,the consumer begins to process it.Depending upon how personally involving the information is to the consumer,s/he will follow one of two routes to persuasion,according to the:
A) route-preference hypothesis (RPH).
B) affect-cognate model (ACM).
C) personal relevance hypothesis (PRH).
D) elaboration likelihood model (ELM).

Question

Quizplus · Accepted Answer

The elaboration likelihood model (ELM) proposes that consumers follow either a central or peripheral route to persuasion depending on how personally involving the information is to them. Therefore, option D is the correct answer. Option A, B, and C are not relevant in this context.

Once a Marketing Message Is Received,the Consumer Begins to Process