Consumers who get restless from waiting in line too long to purchase an item may be turned off.They are experiencing the negative aspects of "psychological time."

Question

Quizplus · Accepted Answer

Psychological time refers to the subjective experience of time, which can be influenced by factors such as boredom, anxiety, and impatience. When consumers have to wait too long in line, they may feel frustrated and impatient, which can have a negative impact on their perception of the shopping experience and the product.

Consumers Who Get Restless from Waiting in Line Too Long