Jane would hold home shopping parties.She always gave two of her friends some money before the party began and asked them to buy something rather expensive from her at the beginning of the party.Jane believed that this increased the probability that other partygoers would then begin buying her products.Jane was relying on the ________ to increase sales.

Question

Quizplus · Accepted Answer

Jane was relying on the bandwagon effect, which is the phenomenon of people following the actions of others, in this case, her two friends buying something expensive from her, in order to increase sales.

Jane Would Hold Home Shopping Parties