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Teenagers in Every Culture Show Conflict as They Make the Transition

Question 1

Multiple Choice

Teenagers in every culture show conflict as they make the transition from child to adult.Marketers must understand the nature of their conflicts to appeal to these teenagers successfully.Research done by Saatchi & Saatchi advertising agency found that all of these are common themes of conflict for teens EXCEPT:


A) desire for independence vs. need to belong.
B) rebellion against social standards for appearance and behaviour vs. fitting in and being accepted.
C) focus on themselves, their needs and appearance vs. desire to connect with others meaningfully.
D) acceptance of responsibility vs. desire to be free and to play.

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