Psychological factors can be both informative and confusing in explaining why people desire to be in fashion.For example,the concept of consumers' "need for uniqueness" encompasses their need to be different:
A) and the marketers' need to make a profit.
B) and their need to save money.
C) but not too different.
D) but not their need to fit in.

Question

Quizplus · Accepted Answer

Consumers want to stand out but not too much that they feel like outsiders. This desire for uniqueness only exists within the context of the social norms and expectations of the group they identify with. Therefore, choice C accurately reflects this psychological factor. Choices A and B are not relevant to the concept of "need for uniqueness". Choice D is incorrect because the desire to fit in is in contrast to the desire for uniqueness.

Psychological Factors Can Be Both Informative and Confusing in Explaining