If you assume that individuals who are experienced in launching a new product know the best marketing approach, which conceptual block are you practicing?
A) Vertical thinking
B) Stereotyping
C) Compression
D) Ignoring commonalities

Question

Quizplus · Accepted Answer

Stereotyping is assuming that all individuals of a certain group possess the same attributes or characteristics. In this case, assuming that experienced individuals always know the best marketing approach is an example of stereotyping.

If You Assume That Individuals Who Are Experienced in Launching