Which of the following is an example of behavioral tracking?
A)product sales histories
B)test market results
C)supermarket scanner data
D)survey findings

Question

Quizplus · Accepted Answer

Behavioral tracking refers to the monitoring and analysis of data about consumer behavior, such as their purchases. Supermarket scanner data tracks the specific products that consumers purchase, providing valuable insights into their buying habits and preferences. Product sales histories and test market results may also provide information on consumer behavior, but they do not involve direct tracking of individual purchases like supermarket scanner data does. Survey findings involve asking consumers about their behavior rather than tracking it directly.

Which of the Following Is an Example of Behavioral Tracking