Melanie is using the Internet to gather information designed to detect changes in her company's external operating environment.What is Melanie performing?
A)environmental scanning
B)behavioral tracking
C)search engine marketing
D)electronic data interchange

Question

Quizplus · Accepted Answer

Melanie is performing environmental scanning, which refers to the process of collecting information about external factors that could impact a business's performance. Using the internet is a common way to gather this information. Behavioral tracking refers to monitoring how customers interact with a company's website or advertising, search engine marketing refers to promoting a business through search engine advertising, and electronic data interchange refers to the electronic exchange of business documents between companies.

Melanie Is Using the Internet to Gather Information Designed to Detect